🎥 The way we consume and produce content online has changed radically:

• With the emergence of artificial intelligence, the growing quantity of content complicates differentiation.
• Individuals trust brands less and less and people more and more.
• Online attention spans remain very short [2.5 seconds].

In 2025, to continue engaging your audience, differentiation is key. The good news?

Video is the key to reinforcing authenticity, increasing memorability, and gaining the trust of your audience:

• 95% of a message is retained when delivered in video vs. 10% for text.
• 88% of consumers trust video testimonials**.**
• 52% of marketers believe that video helps build customer trust.

So to help you out, we've put together the ultimate guide of video trends in 2025 ✨ With:

<aside> 🔥 The top 7 video trends in 2025 and how to integrate them into your marketing strategy.

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<aside> 💭 Inspiration to bring your video ideas to life.

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<aside> 💡 Tips for successful videos.

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The top 7 video trends in 2025

Top 7 video trends in 2024

Key stats

• Landing pages with explainer videos have an 86% higher conversion rate
• 66% of consumers have searched for video content to learn about a brand.
• [96% of people have watched an explanatory video in order to better understand a product.](https://www.theknowledgeacademy.com/blog/importance-of-video-marketing/#:~:text=A notable 96%25 of individuals,product after watching these videos.)
• 80% of people prefer to watch a video from a brand rather than read a blog.
• Tweets containing video get on average 6x more retweets than static photos and over 3x more retweets than GIFs.
• Ranking of Tiktok videos in Google search results increased by 133% in 2022.

Tips for making your videos like a pro

Video Creation Tips