<aside> 💡 Making an event teaser video is one of the best ways to promote your event online and to make sure it receives the attention it deserves.

Here are 6 simple tips to create an event teaser video that you can publish on social media and spread the word to promote the big occasion.

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Definition

An event teaser video is usually posted online as part of a marketing campaign promoting a particular event before it takes place.

The goal of the video is to announce the event to your target audience, highlight key information and your involvement and create anticipation to maximize the event’s registrations and drive sales.

Reuters Teaser Event Video Example.

Reuters Teaser Event Video Example.

Follow these 6 tips to guarantee the success of your next event teaser…

Tip #1: Grab attention with a strong visual in the first scene

You have 3 seconds to impress so make them count by incorporating a strong visual that will hook your target audience!

For example:

• Use an eye-catching photo/video footage of your event venue : Keep it simple and consider using footage or photos from last year's event. If you're planning the first edition of a new event, use eye-catching footage of the event venue instead.
• Show real people: Close-up shots of people smiling and enjoying themselves are far more effective than generic crowd shots because they're more likely to prompt an emotional response from the viewer.
• Get straight to the point: Try asking a question that will grab your target audience’s attention, or describe the key benefit of attending your event.

<aside> 💡 Viewers are far more likely to click on a video with an attractive or informative thumbnail image.

Ideally, this image should include key information about the event: brand logo, event title and/ or date, and location (indicating if it’s virtual or in-person).

Like in the example attached.

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Thumbnail example.

Tip #2 : Master copywriting in your event promo video

Make sure that you adopt an appropriate tone of voice for your target audience while being clear and concise with your message. Here are two techniques worth considering for the text in your video:

• Questions and the use of the second-person voice. Put the emphasis on the needs of your target audience by addressing them directly.
• Short, catchy sentences. Brevity and clarity are key. It's important to pack a Who, What, When, Where and Why into your video;  the more information you can provide while keeping the text concise and memorable — the better your message will be in your event teaser video.

Samsung ChipEx Event Teaser.

Samsung ChipEx Event Teaser.

<aside> 💡 A phrase like "Discover new business opportunities via our global B2B network" is a promise to attendees that they will benefit from attending this event with potential to win business. This is also a believable expectation to have for a B2B networking event.

You can also use other short sentences such as: "Why not you?", "Learn from experts", etc.

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Tip #3 : Use numbers and quotes in your event teaser video

❌  Don’t say:

« Networking sessions, lots of attendees, surprise VIP guests. »

✅  Say:

« 10 networking sessions, 900+ attendees, 4 surprise VIP guests. »

Numbers can also be used to highlight stats that pique interest for the event, see example.

Stat example.

<aside> 💡 And if you don't have any event numbers at your disposal, maybe you have some quotes or testimonials from previous event attendees? Using 'social proof' is an effective method for convincing people to come to your event because they're hearing about the benefits from real attendees, not only from the event’s organizers.

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