<aside> 💡 Making an event teaser video is one of the best ways to promote your event online and to make sure it receives the attention it deserves.

Here are 6 simple tips to create an event teaser video that you can publish on social media and spread the word in time for the big occasion.

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Definition

An event teaser video is content that is usually posted online as part of a marketing campaign for a particular event before it takes place. The goal of the video is to announce the event and then highlight its appeal for a target audience to convince them to register to attend.

Tip #1 : Use an attention-grabbing visual for the first screen of your event teaser video

For instance:

• Find eye-catching photo/video footage of your event venue : Keep it simple and consider using footage or photos from last year's event. If you're planning the first edition of a new event, find some eye-catching footage online of the event venue instead.
• Show real people: Closeup shots of people smiling and enjoying themselves are far more effective than generic crowd shots because they're more likely to prompt an emotional response from the viewer.
• Go straight to the point: Try asking a question that will catch the attention of your target audience, or describing the key benefit of attending the event.

<aside> 💡 Viewers are far more likely to click on a video with an attractive or informative thumbnail image.

Ideally, this image should include some key information about the event: brand logo, event title or date.

Par exemple :

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Tip #2 : Master copywriting in your event promo video

Make sure that you adopt an appropriate tone for your target audience while being clear and concise with your message. Here are two techniques worth considering for the text in your video:

• Questions and the use of the second-person voice. Put the emphasis on the needs of your target audience by addressing them directly.
• Short, catchy sentences. Brevity and clarity are key. It's important to pack a Who, What, When, Where and Why into your video;  the more information you can provide while keeping the text concise and memorable — the better your message will be in your event teaser video.

<aside> 💡 A phrase like "Transform your job into a career" is a certain promise to attendees that they will benefit from attending this event, and that they could find the career path they've been searching for. This is also a believable expectation to have for a recruitment event.

You can also use other short sentences such as: "Why not you?", "Come to our show", etc.

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