<aside> 💡 Content collaboration is a great way to bring together diverse skills, expertise and perspectives for crafting video content that is engaging, informative and valuable to your target audience.

Depending on the needs of the video project, contributors don’t necessarily have to work within the marketing team, but from other departments, backgrounds, or even external businesses as well. By blending their expertise, you can create video content that is richer, more comprehensive and often more innovative.

This checklist is packed with practical tips and ideas on how you can start collaborating with other in-house teams on your next video.

</aside>

A few stats…

[55%](https://blog.gitnux.com/content-marketing-statistics/#:~:text=Around 55%25 of respondents said,by 14%25 of interviewed marketers.) of marketers strongly believe that content collaboration helps them make the most of their content strategy.

[**75%](https://goremotely.net/blog/workplace-collaboration/#:~:text=83%25 of employees rely on,collaborate more through visual means.)** of professionals say collaboration and teamwork are important for their overall performance.

[**83%](https://goremotely.net/blog/workplace-collaboration/#:~:text=83%25 of employees rely on,collaborate more through visual means.)** of workplaces rely on virtual collaboration systems in the workplace for most tasks.

How can I collaborate on creating videos in-house?

Aside from working on creating videos and the promotion strategy with various marketing functions in your organization (e.g. demand generation, content, branding, and social media), there are other ways you can collaborate with more teams in-house on video content creation.

The most revenue-generating examples include:

• [ ] Customer stories; by working closely with your customer accounts and sales teams to help showcase customer testimonials with the most successful accounts, while preemptively answering your prospects’ most common questions.
• [ ] How-to-videos; by working with your customer support team to develop a series of how-to videos or tutorials that address customer inquiries or issues.
• [ ] Thought leadership videos; by collaborating with executives and your research & development team to share insights on emerging trends, technological advancements and industry innovations — showcasing your company’s expertise and positioning your brand as a pioneer in your space.
• [ ] Employer branding videos; by collaborating with the HR team to create employee spotlight profiles, showcasing the diverse talents and experiences of your team members to promote a positive and welcoming company culture. (Read here for more employer brand video ideas)
• [ ] Infographics; by working with the finance department to build a set of useful video infographics that can help bring more complex data and financial concepts to life for your customers and/or employees.
• [ ] Event announcements; by collaborating with your sales team to create pre-event teaser videos, social media campaigns and post-event recaps to maximize the impact of a company-sponsored event or conference.
• [ ] Whitepapers, ebooks and blogs; by working with your product and sales teams to convert your long-form or short-form content into summary videos that drive more engagement.

So how can you ensure that cross-team collaboration on your next video goes smoothly? **

Step 1: Plan the key objectives of your video

Before getting any teams involved you need to clarify the objective for your next video. This will help your colleagues get on-board with the project and have clarity on how they can help!

To do this, ask yourself:

• [ ] What is the reason for creating the video? i.e. why are you creating the video? What problem are you trying to solve or business objective you want to meet?
• [ ] Who will your video be aimed at? i.e. what audience are you targeting?