<aside> 💡 Videos that incorporate emotive storytelling are the perfect solution for brands that are looking to persuade customers to take action by building deep and meaningful connections with their audience. Making it easy for you to create buzz online through loyal followers and ultimately increase sales!

Here are 8 steps to help you leverage the power of persuasive storytelling in your next video guaranteeing that your product falls off the shelves!

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A few stats…

According to recent research it was found that…

68% of professionals say that brand stories influence their purchasing decisions.

64% of professionals make a purchase after watching a branded social media video.

92% of professionals want brands to make ads feel like a story.

What exactly are emotional storytelling videos?

Emotional storytelling videos offer brands a way of conveying a message or idea by evoking specific emotions from the audience, instead of presenting dry facts. This can be done by making your audience feel happy, sad, empathetic, excited, inspired — or just by making them laugh.

The goal is to create a deeper connection with your audience by sharing stories that create a bond and loyalty — ultimately increasing brand engagement and profitability.

[Nintendo’s emotive storytelling video.](https://www.youtube.com/embed/yJched2MvZ8?controls=0)

Nintendo’s emotive storytelling video.

Follow these 8 steps to guarantee your next video tells a relatable story that converts…

#1: Get to know your audience

Before you start creating a storytelling video make sure to consider your audience’s fears, wants, needs and goals.

Do this by:

• [ ] Conducting market research: based on your company’s historical data, current market trends and by understanding the state of the climate.
• [ ] Assessing the competitive landscape: by understanding your competitor’s strategy and story.
• [ ] Developing a detailed buyer persona: based on your market and competitive research findings or even by directly talking with your customers in person, via telephone or a survey.

https://giphy.com/embed/FFVf3atFyIv9yvh6LP

<aside> 💡 Always follow the golden rule: 1 video = 1 message = 1 persona. Don’t dilute your story by targeting multiple personas or over-complicating your message. Instead focus on telling one strong story to one persona at a time.

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#2**: Identify your most relatable unique selling point**

Now that you know exactly what makes your audience tick, consider how your brand’s messaging can fit into this.

https://giphy.com/embed/64afibPa7ySzhFAf00

Ask yourself:

• [ ] What do you sell?
• [ ] Why did the company start offering this product/service? What is their mission?
• [ ] What makes your product/service unique?
• [ ] How does your product/service help your audience sleep at night?

<aside> 💡 While answering these questions think about the kinds of emotions and situations your audience will resonate with and how your brand messaging and product impacts this. Your brand storytelling video should encompass this to help convey your message.

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#3: Craft a compelling script and storyboard

Now you are ready to plan and design your video’s story, look and feel.

Your script should contain:

• A well-crafted narrative that aligns with your brand’s values and purpose.
• The different parts of your video story: A strong hook/ introduction, the body subject, conclusion and a compelling call to action.
• The dialogues between the characters or text you want to include instead of using characters.
• The video’s effects: add a touch of sparkle to make your video more engaging by considering which transitions, music, sounds, motion designs and other effects you want to use in your script.

<aside> 💡 And remember that your script doesn’t need to be perfect. Always give room for the characters to showcase their own unique personality so that the video doesn’t feel completely staged!

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